From a Website Crash to a Digital Comeback — Turning a Boutique Amp Brand Up to Eleven
How Prosperia Marketing Hit the Right Notes for Henriksen Amplifiers
Founded by Bud Henriksen, Henriksen Amplifiers was born from a craftsman’s obsession with pure tone. Bud saw a gap in the market: portable, analog amplifiers that could deliver professional-level sound for jazz guitarists and acoustic performers. He built the solution himself.
Today, under the leadership of Peter Henriksen, the company continues that legacy by designing and manufacturing premium analog amplifiers used by professional musicians around the world.
The
Challenge
When Henriksen first reached out, their website was outdated, unstable, and technically broken.
It was not responsive.
It was not optimized for search.
It was not converting.
And right before a major trade show, it completely crashed.
While Peter was mid-flight to Nashville for the NAMM show, our team jumped in. By the time he landed, we already had a recovery plan underway. We rebuilt the entire site, reloaded content, and got the brand back online within 24 hours
That quick rescue turned into a partnership that has lasted for more than ten years.
The
Strategy
What began as an emergency rebuild evolved into a long-term digital partnership that continues to grow Henriksen’s reach, sales, and global reputation.
Our ongoing work includes
Website Rebuild & SEO
We rebuilt Henriksen’s eCommerce site on a WordPress + WooCommercefoundation designed for reliability, scalability, and speed. The new site put the amps front and center with rich product visuals, clean navigation, and seamless checkout.
A mobile-first strategywas essential because more than half of Henriksen’s audience browse from mobile devices. We ensured every product, video, and gallery performed beautifully on smaller screens.
We also re-engineered the site for SEO performance, optimizing everything from technical architecture to keyword-rich content. Over time, that foundation has powered massive growth in organic visibility and online sales. We recently implemented an AI focused SEO/GEO solution that will scale for the future.
Advertising & Retargeting
Henriksen’s audience is niche but loyal, and we built campaigns to reach them where they live and play.
Using Google Shopping and Meta Ads, we launched targeted campaignsfocused on high-intent buyers, while smart retargeting kept the brand visible to musicians who showed purchase interest.
The result: more conversions, better ROI, and continuous year-over-year growth.
Content & Brand Strategy
To build community and credibility, we developed a content strategy that blended Henriksen’s authenticity with Prosperia’s marketing precision.
- Artist and luthier spotlights
- “Guitar Stories” and musician interviews
- Educational blogs and product deep dives
Each piece was crafted to tell great stories and strengthen organic search visibility. The result is a growing library of content that keeps Henriksen visible, discoverable, and trusted within the music industry.
Ongoing Optimization
Like a great amp, a website needs constant fine-tuning. We have continued optimizing performance, UX, analytics, and conversion flows to ensure Henriksen’s online experience stays sharp, fast, and in perfect sync with their evolving product line.
The
Result
Over more than ten years of partnership, Henriksen Amplifiers has experienced extraordinary growth.
- Revenue increased more than 700% and continues to increase
- Consistent, scalable results driven by smart digital strategy and continuous optimization
What began as a rescue project has evolved into one of the most successful long-term collaborations in Prosperia’s history. Henriksen’s marketing now performs with the same clarity, warmth, and power as their amps.
Henriksen Amplifiers builds products that help musicians sound their best. Prosperia Marketing builds systems that help brands be their best.
From a total website crash to a high-performing digital ecosystem, we helped turn Henriksen’s online presence into something that hits every note: power, clarity, and resonance.
“Prosperia has more than earned the ‘prosper’ part of their name. Not only is their expertise measurable in our bottom line, but they continually demonstrate a commitment to staying ahead of the curve in new technologies and opportunities. In this world where the digital marketing landscape changes almost daily, we can always move forward with trust and confidence that the folks at Prosperia know what they are doing and give us the competitive edge we need.” – Peter Henriksen
