A Decade of Partnership
Turning Fine Craftsmanship
into Digital Brilliance
Longstanding Collaboration with Coffin & Trout Fine Jewelers
For more than a decade, our team has partnered with Coffin & Trout Fine Jewelers, one of Arizona’s most respected custom jewelers. They are celebrated nationally for their artistry, innovation, and precision craftsmanship, even earning recognition from the Smithsonian National Museum of Natural History.
From the beginning, our shared goal has been simple and clear: to ensure Coffin & Trout’s online presence reflects the same exceptional quality and attention to detail found in every piece they create.
The
Challenge
Before working with us, Coffin & Trout had partnered with another agency whose website missed the mark. The site was off-brand, poorly optimized, technically clunky, and worst of all, it was not driving leads.
For a jeweler whose entire business is built on refinement and trust, that digital experience simply did not measure up. They needed a complete transformation, not just in design but in strategy, visibility, and performance.
The
Strategy
We began by rebuilding their website from the ground up, creating a modern, responsive, and conversion-focused digital experience that aligned beautifully with their brand identity.
Since that relaunch, we have continued to evolve the site through multiple design and content updates to match the jeweler’s growth, including their expansion into a new flagship showroom in Chandler.
Our ongoing work includes
Web Development
A robust WordPress and WooCommerce foundation optimized for performance, scalability, and luxury presentation. We have expanded site functionality over time, adding advanced product galleries, enhanced shopping experiences, and rich editorial content focused on key collections.
Paid Advertising
We have managed Google and Meta campaigns for more than ten years, continuously refining strategies to attract high-intent luxury buyers. These campaigns consistently generate hundreds of qualified leads each month while maintaining strong ROI.
Search Engine Optimization
Through ongoing technical optimization and hundreds of targeted, high-quality articles, we have driven significant growth in organic visibility and search traffic. Coffin & Trout now ranks among the top fine jewelers in their market.
Content Strategy
Our team produces a steady stream of luxury-focused content, including stories, guides, and features that blend SEO precision with the brand’s distinctive voice. We distribute this content through both email marketing and social media channels.
Partnership Excellence
We have earned a reputation for flawless execution and technical reliability with Coffin & Trout and their premium partners. Every project is handled with precision, on-time delivery, and respect for exacting brand standards.
The
Result
Over the years, this partnership has delivered measurable and sustained results.
- Hundreds of qualified leads each month through ongoing digital campaigns
- Significant growth in organic traffic through consistent SEO and long-form content
- High ROI and reduced ad waste through precise paid media optimization
- Seamless brand consistency across multiple site redesigns and expansions
- Best-in-class performance and reliability through continuous technical improvement
Today, Coffin & Trout’s digital presence reflects the same craftsmanship and excellence as their jewelry. It is elegant, precise, and built to last.
Coffin & Trout have mastered the art of creating timeless jewelry. At Prosperia Marketing, we make sure their marketing reflects that same artistry, turning decades of craftsmanship into measurable digital success.
